I watched a bit of Sun News Network when it first started, but it bored me. The hosts kept trying to stoke outrage, but that’s difficult to do in Canada, where the biggest controversy of the election was over esoteric tax policy.
Anyways, the Toronto Sun website has an article up exclaiming the overwhelming success of the network:
Sun News brought in on average 13,000 viewers per minute. That’s more than BNN, one-third as many as CTV News Channel and 18% of the viewers CBC News Network did.
Which they say is better than expected. Apparently, they expected 7 people to be watching at this point.
Interestingly, the Globe and Mail has an article up with the same numbers, but a slightly different spin:
The audience number for Sun News is, on average, 12,900 viewers. In the target demographic of viewers its advertisers are most often trying to reach – adults aged 25 to 54 – Sun News reaches an average of roughly 4,000 viewers.
Well, almost the same numbers. I guess Sun News’ idea of ‘hard news and straight talk’ includes rounding up numbers. The Globe article also has a quote from a media buyer (the people that buy ad space on networks for advertisers) from Universal McCann:
“I’ve recommended against it, because of the quality,” he said. “The whole look and feel of the station is lower quality. It’s nowhere near CTV and CBC.”
Which is my assessment as well. It’s just an ugly looking network. If Sun wants any hope of taking off, they’re going to have to dump a lot more money into the network.