‘Lucky Penny’ will be the company’s new budget label; focusing on low cost, niche titles with limited bells and whistles. Their existing video label, Nozomi Entertainment, will now focus on high-end, limited editions, which company president Shawn Kleckner insists will be genuinely limited in number and feature higher-quality packaging and extras.
Lucky Penny will make its debut this fall with the release of Ristorante Paradiso, an 11 episode drama series about a fancy restaurant run by a group of men. It sounds a little like Antique Bakery. In 2013, Lucky Penny will release the 13 episode schoolgirl comedy Hyakko, and the 11 episode Yuri romance Aoi Hana: Sweet Blue Flowers. All three releases will be subtitled-only DVDs.
Kleckner was asked about Blu Ray and gave an unsatisfying ‘maybe someday’ kind of answer. As the only real Blu Ray holdout amongst anime companies, Rightstuf’s reticence is getting harder to accept, especially when they’re trying to position themselves, or at least their Nozomi lable, as a ‘premium’ one. It’s clear that Rightstuf cares about their work; their releases show more loving care than any other company in the industry; but intentions only go so far, and now is the time to step up and deliver on their promise.