There’s a new ‘viral’ site promoting Marvel’s Guardians of the Galaxy in the guise of a travel agency. It bugs me when people call sites ‘viral’ at their inception. ‘Viral’ isn’t a style of marketing, it’s an assessment of its effect. A site is only viral if it spreads naturally.
Anyway, as far as promotional tie-ins go, this on is kind of meh. These work best when they’re on a wink-wink-nudge-nudge level; but the Galaxy Getaways site is filled with clips from the movie, which kills the effect (like those awful Halloween costumes that have the name of the movie they’re based on printed on the back).