Japanese anime producer Pony Canyon has followed Aniplex’s lead, opening a North American branch to release anime directly, butting out the middleman.
So far, they’ve announced two titles. Denki-Gai and Yuki Yuna is a Hero (the later of which will be dubbed). These two releases, both scheduled for February, feature record high prices ($89.98 for four episodes…) and a bafflingly impractical package design (a double-high DVD case that defies you to find a shelf that can fit it).
Aniplex is fairly expensive too; but they’ve got far more popular titles at their disposal, so they can afford to be exploitatively priced. Denki-Gai… not so much.