Earlier this year, Hasbro snagged the toy rights to Power Rangers from long-time license holder Bandai. Today, Hasbro doubled down on the series by buying the IP outright for $522 million ($229.75 in cash and the rest in Hasbro stock. The $22.25 million they spent on the toy license is being credited towards the new bill).
The current season of Power Rangers, Super Ninja Steel airs on Nickelodeon.
Along with the Power Rangers, the deal also included all rights to My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives, and others.
From the press release:
“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” said Brian Goldner, Hasbro’s chairman and chief executive officer. “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”
“25 years after launching Power Rangers, I believe the future for this brand has never been greater,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”